Logitech is one of the most well-known brands for computer accessories, with their G25/27/29/920 series being some of the go-to wheels for someone looking to get serious in Sim Racing. Now, they will feature a spot on Auto Racing’s biggest stage, as they have announced a partnership with McLaren F1.
The British manufacturer has announced Logitech will take a role as their “Official Technology Peripherals Partner”, and will feature a logo on the sides of the McLaren-Honda MCL32.
“This collaboration was built on traits that Logitech and McLaren-Honda share: technological innovation that help people achieve more, and passion for what we do,”
“We couldn’t be more thrilled to work with such an iconic team, and in doing so expose millions of Formula 1 fans to our Logitech and Logitech G brands. And you never know what the future might bring …”
Bracken Darrell, President and CEO of Logitech.
While he remained relatively vague, it sounds like this partnership could potentially bring interesting developments to Logitech. Could we possibly see a similar partnership to what Thrustmaster has with Ferrari? Maybe this could prompt advancements in Logitech wheel hardware, and could bring a McLaren-branded wheel!
“We’re delighted to have such an important brand in the consumer technology sector be a part of our team. McLaren-Honda is a team synonymous with innovation and the relentless pursuit of technological evolution, and Logitech shares this ethos and hunger for development to enhances the way we go about our daily lives – whether personally or professionally – to be more productive and more rewarding.
“Together, we are already working on exciting plans for the future of our work together and there is plenty to come from both McLaren-Honda and Logitech in our mutual offering for our fans and stakeholders alike.”
Zak Brown, Executive Director of McLaren Technology Group
In Semi-Related news, I saw another McLaren development, where Vesaro announced a new line of cockpits, featuring official parts from the British manufacturer. It is worth noting that this is a partnership with the auto manufacturer, NOT the F1 team, but they are BOTH under the “McLaren Technology Group” banner.
What are your thoughts on this recent development for Logitech? Could this spur more simulator-based efforts from the company? Let us know your thoughts!